Saturday, July 5, 2014

Taking online shopping to a new level: ITSMESEE

The retail marketing is developing at a brisk pace. Innovative brains breed quantum of thoughts & in transition, the fashion industry too has experienced an unprecedented growth. There has been a shift in the priorities of people & e-retail has become the latest fad.
While scrolling through the latest development in the online marketing technology I came across an online marketing technology that envisions of bringing 3D simulation technology in online shopping. The name of this online store is ITSMESEE. I happened to talk to its co-founder & their whole idea of online shopping left me awe-struck. The online store will be first of its kind which will use 3D simulation technology for online shopping. For better precision, it will bank on the services of real-time illustration practiced through 3D simulations. With technology coming into play, the gorge between physical & online shopping is all set to be diminished to a meager line.
Let’s start with its impact on the existing market & the goodies that it has in store for us. The simulation is likely to benefit the customers by providing them an overall view of clothes like size variants, length, width, openings, curvature, and circumference. Most of these features exist in the present online shopping system, but the story doesn't end here. There is lot more in the offering, the vital one being simulation effect which will enable customers to get a 360-degree view of the product. Coupled with that a real time shrugging and stretching of clothes will give buyers a feel of the clothes they behold. If that was anything less then buyers will get to fling the selected clothes on a dummy placed there. Which will certainly provide them with a realistic feel of the fabric. The dummy will negotiate size, fitting and aspect ratio of the customers.


The next advantage of the landmark technology is its time-saving feature. We intend to accomplish the task at hand so quickly that it buys us few extra minutes. Shopping at ITSMESEE leverages us with the luxury of time. You know how time-consuming it is to get into a store & try multiple of options, & if it a woman then may the lord have mercy on their companion, as they take forever to shop. With the simulation technology, it gets quite easy to try hundreds of clothes within a span of few minutes. Literally it is as good as a time saver.
This shopping venture is going to give the shopaholics more than they crave for. ITSMESEE, in collaboration with fashion designers & companies from across the globe, is planning to make it a successful venture. Designs, collections & apparels from leading brand & stores will be up for grabs. While the online store will provide them the much-needed platform to showcase their work it will also help them make money by selling and publicizing their products. In addition to that, the website will also conduct an online survey to acknowledge the most popular brand along with its proprietor. Given the kinds of options they will get to choose from, the customers are certainly going to have an amazing time. Not only they will have numerous of options to choose from, but they will also get custom made apparels which will be different from the usual clothes & their boring designs.




Last but not the least, it will induce a lot of transparency in the online shopping system. The process of buying and selling clothes is set to become easier & the customers won't get to cry foul over poor fabric & ill fitting of clothes. Expectations are really high & lots of things will be at stake. My best wishes are with team Itsmesee.







Amit Chandra

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